Posted by : Randy Cooper in (CDN)

Targeting, Ad Network Spending Increase

Targeting, Ad Network Spending Increase

More than nine out of 10 US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media‘s “Ad Network Study 2008.”

Nearly three-quarters of respondents said that they planned to spend more with ad networks in 2008 than they did in 2007.

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