Posted by : Randy Cooper in (CDN)

AFL-CIO Launches Online Video Contest

You gotta love when aging bureaucracies get involved in new media. Following an emotional national response to retired steelworker Steve Skvara’s YouTube question at last summer’s AFL-CIO candidate forum, the federation of unions is trying to “start a new kind of conversation” around the question “What’s wrong with America and what will you do to change it?”

The contest which runs through May 20th, offers $2,000s cash award to one overall winner and one “youth activist.” In addition, regional winners in certain cities may have their videos shown in TV ads or appear at AFL-CIO rallies.

The AFL-CIO is no doubt seeking to reassert their relevance in addition to showcasing potential new union leadership. “Turn Around America” does sound a hell of a lot better than “Become the next John Sweeney.“

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