Posted by : Randy Cooper in (CDN)
Can User-Generated Content Generate Revenue?
“Show me the money!”
The user-generated content movement is no longer a fad.
In the US, eMarketer projects that the number of user-generated content creators will rise from 77 million in 2007 to 108 million in 2012.
The content is being read, seen and heard, too.
The number of consumers of user-generated content will increase from 94 million in 2007 to 130 million in 2012.
“US Internet users are creating and consuming user-generated content in record numbers,” says Paul Verna, eMarketer Senior Analyst and author of the new report, User-Generated Content: In Pursuit of Ad Dollars, “across an ever-expanding range of online content that includes video, audio, personal profiles, avatars, photo sharing, Wiki entries and product reviews.”