Posted by : Randy Cooper in (CDN)
Webinar:Web Analytics and Beyond: Bridging the Online-Offline Gap
Web Analytics and Beyond: Bridging the Online-Offline Gap
Thursday, May 15, 2008 – 1:00 PM EDT
Speakers: Christine Churchill, President, KeyRelevance;Keith Maddox, CEO, SiteAcuity
Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.
Offline conversions are simply sales that start online but are completed offline – either by way of a phone call or a visit to a physical store. Cross-channel tracking – measuring the offline results of your online marketing – is one of the biggest challenges for today’s marketers.
In this webcast, Christine Churchill gives an introduction to web analytics, followed by a look at how to track offline conversions. She’ll cover:
- What metrics are important – and why
- Methods to track offline conversions
- Keys to an important analytics programs
- Lessons learned and pitfalls to avoid
Keith Maddox, CEO of SiteAcuity, will follow up with case studies that demonstrate how to bridge the online-offline gap. He’ll provide examples of what works – and what doesn’t – for marketers who want to understand how their online marketing is driving offline behavior.
