Welcome to the future of online video: With the rush to monetize every freaking thing our eyeballs make contact with, prepare yourself for pre-rolls, mid-rolls, and post-rolls well… till your eyes roll in the back of your head. At least emails from the wife don’t contain ads…oh yeah she’s on Yahoo! Mail so there goes that one too…

Adap.tv Launches First Open and Universal Online Video Advertising Platform: Adap.tv OneSource
SAN MATEO, Calif., April 22 /PRNewswire/ — Adap.tv, a leading provider of contextual advertising for online video, today launched Adap.tv OneSource, the first open and universal video ad platform. Adap.tv OneSource empowers publishers to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a simple, single interface.