Posted by : Randy Cooper in (CDN)

Levi’s jumps for joy when ‘Guys backflip into jeans’ video goes viral

Okay, so YouTube users continue to amaze/confuse me. You take a look and explain why this went viral to me. Granted, it’s different. The music is not only not great, it kind of sucks. The best clip is right at the end. It doesn’t even say Levi’s (although if you read the Wired story below they confirm they WERE behind the video). So, someone tell me why this video, which IMHO defines several of the common theories of marketing using online video, went viral (at the time of this writing it had 2,284,514 views since May 5th, just ONE WEEK AGO!).

Source: Levi Strauss Scores Viral Gold With Back-Flipping Jeans Clip

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