Continuing its efforts to establish a thriving reseller market for rich media, content distribution network Highwinds Network Group today is expected to announce new partnerships with four firms, including VirtuPoint, i5labs, One Pica and 9mmedia.

Highwinds operates a content delivery infrastructure dubbed RollingThunder, which allows clients to quickly access high-bandwidth content such as animation, streaming audio and video. More recently, Highwinds has branched out into the rich media design market, as an increasing number of marketing agencies have taken part in the reselling of Highwinds’ content delivery services to their own customers.

In addition to offering direct access to their CDN technologies, Highwinds’ lets its channel partners control their own billing and pricing structures, and provision new customer accounts quickly. “We started to see some trends, which we thought would support a resellers market,” said Mark Hayes, vice president of marketing and business development for Highwinds. “The common thread we saw among rich media design companies was their ability to call the shots when it comes to their own customers.”

Source: http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89182