Posted by : Randy Cooper in (CDN)

Skytide Delivers Comprehensive Analytics and Reporting Solution for Online Broadcasters

Skytide Insight for Online Broadcasting™ Delivers Critical Reports to Reveal the Value and Impact of Online Video Content

SAN MATEO, Calif.–(BUSINESS WIRE)–Skytide, the leading provider of analytics and reporting for online content, today announced the availability of a turn-key application for online broadcasting and webcasting services. Skytide Insight for Online Broadcasting™ provides comprehensive analytics and reporting based on the diverse data sources involved in online broadcasting, including data log files from Content Delivery Networks, downloadable media server files, and geographic data, with the flexibility to easily incorporate other corporate data sources, such as customer registration data, call center files, or even sales and financial figures. Skytide’s unique architecture allows it to link directly to data streams allowing for fast, continuous analytics and reporting.

The new Skytide application offers online broadcasters and webcasters a simple, effective way to identify the details of video consumption across key segments, such as geography, time periods, and viewer demographics.

“Understanding how users interact with online streaming media is critical in monetizing this content. With Skytide, we are able to very quickly track viewer metrics for both live and archived events, and deliver reports to our customers that have exceeded expectations. In many cases, the Skytide reports have revealed extremely positive, unforeseen results. Because Skytide was able to analyze all media log files during a recent TV Worldwide broadcast of the opening of the Harley Davidson museum, we were able to prove a much larger, and globally diverse audience than predicted. Skytide’s accurate measurement has consistently been key in helping us to secure additional business and drive a positive ROI,” stated Dave Gardy, CEO of TV Worldwide.


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