Posted by : Randy Cooper in (CDN)

Telecom Italia Selects Cisco and Adobe for Delivery of Next-Generation ‘Web TV’ Services

Cisco Content Delivery System Integrated With Adobe Flash Streaming Technology Takes Consumer Video Experience to New Level, Bringing Multimedia Content to Multiple Screens

SAN JOSE, CA and BRUSSELS, BELGIUM, Sep 29, 2008 (MARKET WIRE via COMTEX) — Cisco today announced that Telecom Italia has chosen the Cisco(R) Content Delivery System with Internet Streaming (CDS-IS) platform, with Adobe(R) Flash(R) streaming technology, to deliver live television channels and on-demand content through its Web portal, Yalp! ( www.yalp.it). With the CDS-IS platform and Adobe Flash technology, Telecom Italia can deliver high-quality, rich streaming media content to its viewers enabling them to watch TV shows on their laptops and PCs, accelerating the fusion of TV and the Internet. And because the CDS-IS system supports all major streaming and download formats, including the integrated native Adobe Flash Player, Telecom Italia now has the platform foundation to deliver “any stream to any screen” in any format. More and more, consumers are accessing content across PCs, PDAs, mobile phones and other devices. Through the deployment of the Cisco CDS-IS and the integration of Adobe Flash technology, Telecom Italia subscribers can view interactive video online with a hassle-free, instant-on Web video experience.

Source: http://www.marketwatch.com/news/story/telecom-italia-selects-cisco-adobe/story.aspx?guid={7EF9C3C0-8FDE-4D25-BE76-AE61227196B6}&dist=hppr

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