Posted by : Randy Cooper in (CDN)

Akamai Introduces Advertising Decision Solutions; Announces Agreement to Acquire acerno

CAMBRIDGE, MA and NEW YORK, NY – October 21, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM) and acerno announced today that the two companies have signed a definitive agreement for Akamai to acquire acerno in a merger transaction. The transaction, which is subject to customary closing conditions, including the approval of acerno’s stockholders, is anticipated to close later this quarter. The acquisition is not expected to have a material impact on Akamai’s normalized earnings* in 2008.

The acquisition of acerno, a unique online co-operative of shopping and purchase data for enabling more relevant online advertising, is expected to greatly enhance Akamai’s Advertising Decision Solutions, a new product line also being announced today. These new Akamai solutions will enable online advertising businesses to boost the performance of their online marketing investments by driving smarter advertising decisions based on relevant audience segments.

Source: http://www.akamai.com/html/about/press/releases/2008/press_102108.html

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