Posted by : Randy Cooper in (CDN)
Microsoft is introducing new Web server technology, called Internet Information Services 7.0 (IIS7.0) Smooth Streaming, that gives consumers instant start-up times and no buffering by adapting the quality of the video stream in real time based upon changing connectivity speed. This enables companies to boost brand awareness and advertising revenues by extending average viewing times. They can also benefit from unprecedented network scalability using distributed HTTP-based Web servers.
“Smooth Streaming is an evolution of proven Silverlight technology that has powered global online events,” said Scott Guthrie, corporate vice president of the .NET Developer Division at Microsoft. “Our objective has always been to provide a platform that enables next-generation media experiences on the Web. Together with Akamai, we will take that a step further by offering a consistently superior adaptive streaming experience on a global scale.”
Akamai will be building upon this innovative technology with a new service, Akamai AdaptiveEdge Streaming for Microsoft Silverlight, which will be deployed across the company’s globally distributed network to bring a solution with HD scale to media companies worldwide. The service is expected to be available to select Akamai customers in a beta release in early 2009. Akamai AdaptiveEdge Streaming for Silverlight will leverage IIS Smooth Streaming, which offers a simple-to-manage approach for adaptive streaming, and will be an upcoming feature of IIS7 Media Pack. IIS7 Media Pack brings media-specific features such as bit-rate throttling and playlists to Web servers. This powerful solution is enhanced by the compelling experiences and rich interactive applications enabled by the Silverlight player.
A technology preview of the new Akamai service can be found on the Web at http://www.smoothHD.com and will be shown at the Microsoft Silverlight booth at the Digital Hollywood Conference this week in Los Angeles. The companies will also demonstrate how to create Web video using Microsoft Expression Encoder 2 Service Pack 1, which supports IIS Smooth Streaming. A beta release of these services is scheduled to be available in early 2009.