Posted by : Randy Cooper in (CDN)

Wowza Makes Flash® Streaming Friction-Free for CDNs, Streaming Service and Hosting Providers

New Subscription Edition of #1 Media Server Removes Barriers to Entry, Allows Flexible Cost Control and Enables Differentiated Flash Media Services

SAN JOSE, CA, November 12, 2008—Wowza Media Systems, a software company solely focused on media servers, today announced the availability of Wowza Media Server® Pro Subscription Edition, featuring friction-free monthly subscription licensing for its industrial-strength media server that makes it both painless and irresistibly cost-effective for any CDN, streaming service or hosting provider to offer lucrative Flash media streaming services to their customers.

Wowza Media Server Pro, recently declared the #1 media server choice by the readers’ of Streaming Media Magazine, now counts more than 14,000 global licensees worldwide, including a rapidly growing number of service providers such as T-Systems (Deutsche Telecom), Interoute, Avacast, SimpleCDN, StreamUK, Nacamar, Advection, StreamZilla, and more.

Wowza Media Server Pro Subscription Edition offers service providers the most full-featured version of Wowza Pro and a risk-free, flexible model for managing their licensing costs according to their customers’ streaming demands.

Key Benefits:
• No upfront financial commitment
• No long-term contracts
• No minimum number of server instances
• No per-GB fees – just low fixed per-server monthly fee that declines in volume
• No cost for future software upgrades
• Flexible capacity and cost management – add/delete servers as needed and only pay for servers used

In a recent daily briefing, Jim Davis, Senior Analyst, Tier1 Research, wrote that Wowza’s subscription model “is going to help streaming service providers and hosting companies by enabling them to keep a lid on capital expenditures.” He added, “They can pass these cost savings on, enabling them to compete for customers that might not otherwise bother to buy CDN services.”

Phil Koblence, VP, Operations, New York Internet, a quality leader in Data Center services, echoed that sentiment “We chose Wowza Pro Subscription Edition because it enabled us to increase our capacity in nearly real time and offer clients the ability to host their streaming solutions without a large initial licensing fee. Additionally, this new model allows us to benefit from Wowza’s superb software and efficiently roll it into our existing hosting offerings.”

Other Wowza Pro licensees offer similar perspectives:
”When serving media clients in broadcast and entertainment, it is imperative for a CDN to have flexible licensing for media server infrastructure that lets us adapt to clients’ needs in an economical, competitive and growth-oriented way without taking an up-front hit to the bottom line,” said Michael Terretta, CEO, Advection.NET, a global CDN. “Wowza’s friction-free licensing model along with Wowza Pro’s industrial strength performance and functionality gives us precisely that.”

“Having served our customers with Windows Media streaming services for several years, as Flash streaming grew ever more popular, we knew we were going to have to look into providing Flash streaming,” commented Troy Leaver, Systems Administrator, Mediaserve, a family-owned hosting provider. “We chose Wowza Media Server Pro based on features and reputation, but it was Wowza’s approachable subscription licensing that made it possible for us to roll-out Flash streaming services.”
“Our decision to make Wowza Pro our streaming platform of choice has allowed us to deliver robust, highly scalable Flash streaming to the global marketplace,” said Brad Mitchell, CEO, MojoHost, offering first-class hosting solutions since 1999. ”Wowza’s subscription licensing enables us to deliver services at a price that lets our customers of all sizes achieve a substantial return on their investment.”

Innovative Service Enablement
Wowza’s friction-free philosophy extends beyond just offering its customers irresistible economics. The full-featured Wowza Pro Subscription Edition includes exclusive functionality that enables service providers to offer Flash services that eliminate friction for their customers as well.
For example, Wowza Pro support for live H.264/HE-AAC RTSP/RTP and MPEG-TS encoders creates a compelling and cost effective service offering for DTV and IPTV broadcasters. Similarly, Wowza Pro’s exclusive SHOUTcast-to-Flash streaming capability is a no-barrier way to offer services to Web radio netcasters who wish to reach larger audiences without having to invest in Flash-compatible technologies.

”SimpleCDN chose Wowza Pro Subscription Edition, because it allows us to instantly scale our server
infrastructure, without the need to constantly track licensing agreements,” said Frank Wilson, Chief Engineer, SimpleCDN, a premier CDN provider. “Overall the choice to go with Wowza vs. FMIS/FMSS was easy – Wowza allows us to fully utilize our 64-bit infrastructure, adds valuable features such as RTP, RTSP and MPEG-TS support, not to mention its rich Java plug-in capabilities. Wowza was a perfect fit for us, allowing SimpleCDN to provide the exact services our customers were looking for.”
By offering numerous free tools, such as the Centralized Management Utility, a Live Stream Monitoring Tool, and a fully Integrated Development Environment (IDE), Wowza also reduces friction for creating, operating and growing services efficiently.

Wowza Media Server Pro Edition Pricing
Available immediately, Wowza Media Server Pro Subscription Edition starts at $65/month for the first Wowza Media Server Pro server instance and lower pricing for subsequent instances. Please visit www.wowzamedia.com/subscription.html for additional details.

About Wowza
Wowza Media Systems is a software company solely focused on making industrial-strength media servers. With the February 2007 introduction of its award-winning product, Wowza Media Server® Pro, Wowza has taken a leadership position in redefining Flash streaming. Wowza has not only radically changed Flash streaming economics, it has also revolutionized online media by introducing innovative and exclusive capabilities that make live, on-demand, and interactive Flash media streaming feasible for a broad range of customers. Deployed by thousands of global licensees in entertainment, social media, advertising, enterprise, education, government, and Internet commerce, Wowza customers include such well-known companies as Macy’s, Sun Microsystems, Interoute, RAINet, Astral Media, and T-Systems. For more information, visit Wowza Media Systems at www.wowzamedia.com.

# # #
Media Contact:
Bill Lessard
Publicist
Wowza Media Systems
wlessard@prwithbrains.com
914.476.6089

Wowza and related marks are registered trademarks of Wowza Media Systems. Adobe and Flash are registered trademarks of Adobe Systems Incorporated. All other trademarks are the property of their respective owners.

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