Posted by : Randy Cooper in (CDN)
This month, Level 3 (LVLT) officially opened its two new broadcast encoding centers and has already started signal acquisition, content ingestion and video encoding services for customers in its content markets group. The two broadcast centers, located in Manhattan and Tulsa, now enable Level 3 to market to customers a unique offering, controlling customers video content from creation to distribution.
While many content delivery networks [CDN] are trying to figure out how to get out of the commodity business of shipping bits and are talking about the “ecosystem”, Level 3 has now deployed one of the most unique ecosystem offerings in the market. The new broadcast centers allows level 3 to provide support for encoding up to 24 simultaneous live events in Windows Media, Flash or Move Networks formats. And with both broadcast centers tied into Level 3′s Vyvx offering, the company can also ingest video directly from customer’s locations and downlink and uplink video from nearly 95% of the world’s satellites.
While many will say that in the bigger picture, these services are not a huge money maker for Level 3, the point of this offering is to enable content owners to be able to get more content online faster and easier. Moving forward, this new offering will also enable Level 3 to become one of the premiere CDNs in the market for live events since it can do more than just deliver the bits.