Posted by : Randy Cooper in (CDN)

Bloggingheads.TV Selects Mirror Image Internet to Deliver Streaming Video Debates

TEWKSBURY, Mass. – November 17, 2008 – Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that it has been chosen by Bloggingheads.tv to deliver streaming video. The site features popular video debates, or “diavlogs” on topical issues.

Bloggingheads.tv is considered by many to be a classic expression of the Internet: the dropping cost of information-processing allows people to interact in new ways. The site, however, is in one sense an unusual expression of the Internet. While many blogs have a dominant ideology and fairly homogeneous comments, Bloggingheads.tv founders pride themselves on having a diversity of views throughout the site.

Faced with the problem of rapidly increasing costs for progressive downloads of videos on its site, Bloggingheads.tv assessed several content delivery networks (CDN) before selecting Mirror Image. “Reliable video delivery is the bread and butter of our business,” said Brenda Talbot, Managing editor of Bloggingheads.tv. “We were impressed with Mirror Image’s proactive approach with us, cost-effectiveness and great customer service.”

Bloggingheads.tv, serving content primarily in the U.S. and Canada, experiences traffic surges typically a few times a month, according to Talbot. The site saw approximately 260,000 visits and 611,000 pageviews in September 2008.

The Huffington Post wrote about Bloggingheads.tv in January of 2007, “What started as two charmingly wonky fellows having a semi-stiff conversation about the issues of the day via broadband quickly expanded into, er, a lot of charmingly wonky people having all sorts of lively, policy-diatribe-infused discussions about the issues of the day….” In fall 2007, Bloggingheads.tv entered into a collaborative relationship with The New York Times.

“Bloggingheads.tv is breaking new ground with its interactive format and outstanding content,” noted James G. Hart, Vice President, Sales and Marketing with Mirror Image Internet. “Mirror Image looks forward to our partnership with this innovative site and is confident that our unlimited global capacity and patented network will keep Bloggingheads.tv viewers engaged with uninterrupted viewing.”

Mirror Image Internet serves hundreds of organizations in the retail, advertising, media and entertainment and government markets. Visit www.mirror-image.com for full details.

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