LOS ANGELES — Web video service Joost is looking to the iPhone for a big comeback.
Joost was one of the first services to take the idea of watching TV shows online. But after launching last year to much fanfare, it was eclipsed by newer sites such as Hulu and Veoh.
Earlier this month, however, Joost got a head start on its competitors with a free iPhone application that lets you watch TV shows from CBS, Comedy Central, Warner Bros. and Sony at no charge over a Wi-Fi connection. It is already one of the most popular iPhone applications. Joost CEO Mike Volpi hopes it will encourage folks to take a second look.
“Ten million people have iPhones,” says Volpi, on a recent trip to Hollywood to meet with networks about working with Joost. “We want to give them an application where they can get to know us, and hopefully get them back to our website.”