With at least one big win under its belt, peer-to-peer streaming technology firm Octoshape Aps is looking to expand its presence in North America, with a new CEO and vice president of marketing here.
We spotted Octoshape being used by Turner Broadcasting System Inc.’s CNN.com for its online live feeds in December, a month before the companies formally announced the relationship.
Now, we’ve learned that the Danish company has named a couple of executives whose job it is to drive growth in the U.S. market. Octoshape has hired Scott Brown, a former Turner executive, as its new chief executive of U.S. operations, and Euan McLeod, former vice president of mobile at Limelight Networks Inc. (Nasdaq: LLNW), as its VP of marketing.
Brown was at Turner when the network chose Octoshape’s technology, so he couldn’t discuss the selection process. And McLeod worked with Brown at Turner before moving on to Limelight.
On the Turner Broadcasting deal, Octoshape partnered with Highwinds Network Group Inc. to provide content delivery services. While Turner is one of its first major customers in the U.S., Octoshape has had success in the European and Asia/Pacific markets, where end users and video publishers are generally more accepting of P2P file delivery.
Earlier this summer, Octoshape’s technology was chosen, along with the CDNetworks CDN, to help deliver 2 Mbit/s video streams over the Seoul Broadcasting System (SBS) Website during the Korean broadcaster’s Olympics coverage. And last month, the company received kudos from the European Broadcasting Union (EBU), which leverages Octoshape technology for delivery of live streams for its American Idol-like Eurovision Song Contest.