Posted by : Randy Cooper in (CDN)

Highwinds and Incited Media Partner to Produce and Stream High-Profile Events to Online Viewers

Never-Before-Seen Footage of the People’s Choice Awards was Available Online Using Production, Encoding and Streaming Services from Incited Media and Highwinds

WINTER PARK, Fla., Jan. 28 /PRNewswire/ — Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, and Incited Media, LLC, whose highwinds_logoservices combine streaming media expertise with production capabilities, today announced that their partnership creates an end-to-end solution for the production, encoding and streaming of live events to online viewers. This announcement follows on the heels of several collaborative successes, including the 35th Annual People’s Choice Awards on January 7th, during which hundreds of thousands of streams were successfully delivered to online audiences tapping into extensive coverage of red carpet events, backstage interviews and post-show festivities. All live streams were produced in real time by Incited Media, alongside the traditional broadcast coverage on CBS, and delivered over the Highwinds content delivery network (CDN) to broadband viewers.

“We were brought in to bridge the gap between the broadcast and online teams, and we had a large crew onsite to support the event,” said Joe Einstein, co-founder of Incited Media. “We encoded the video for live and on-demand streaming, which was made available through with video streamed over the Highwinds CDN. We were streaming several concurrent videos from 13 different cameras, up from three cameras in 2007, and Highwinds kept pace with our quick production and engineering timeline throughout the evening.”

This was the first time backstage cameras were used to generate online video of the People’s Choice Awards. This enabled the availability of a wealth of behind-the-scenes footage not seen on the televised broadcast and not available online in prior years. “We were very pleased with the online viewership for this year’s awards show,” said Hooshere Bezdikian, digital executive producer of the People’s Choice Awards. “We stepped up the online coverage this year to give our broadcast viewers the opportunity to see more of the behind-the-scenes footage while the awards ceremony was underway. Incited Media and Highwinds, partnered with our digital production team, delivered an online experience that was both entertaining and easy to use.”

With the success of the recent People’s Choice Awards, Highwinds and Incited Media continue to build upon their proven track record of working together to produce and deliver high-profile live events to online audiences. In early December, Incited Media and Highwinds joined forces to produce and stream John Mayer’s holiday concert from Los Angeles. The concert audio was streamed live at and on-demand audio was available through December.

“Both companies have independently supported some of the largest events in Internet history, including our live streaming of President Obama’s inauguration last week and Incited Media’s support of the seven-continent Live Earth concert in July 2007,” said Mark Hayes, vice president of marketing and business development for Highwinds. “Our partnership is a natural extension of our individual capabilities, combining our robust network and live delivery platform with Incited Media’s knack for production and real-time encoding, resulting in an all-in-one solution for live events. And because our teams work so well together, as was the case for the People’s Choice Awards, there is a lot of promise for many more mutual live event successes.”

The unique architecture of the Highwinds CDN coupled with the live delivery tools provided through Highwinds’ StrikeTracker(R) media manager and reporting dashboard enable users to provision live events for streaming over the network only moments before going live. This gives companies like Incited Media full control over the live event publishing process and decreases the time it takes to make a new event available to global online audiences. Highwinds’ advanced CDN capabilities combined with Incited Media’s comprehensive suite of production and engineering services for capturing, encoding and webcasting events enable the partners to take on the live production and delivery of events with their true end-to-end streaming solution.

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