Posted by : Randy Cooper in (CDN)

Hollyscoop Selects Mirror Image Internet to Provide Entertainment News and Video

Entertainment Site Uses Video Platform to Manage Traffic Surges, Provide Breaking Celebrity Stories

mirror-image-logoTEWKSBURY, Mass. – February 2, 2009 – Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that Hollyscoop has selected Mirror Image’s Media Management Platform (MMP) to manage their video assets. With MMP, Hollyscoop now has an easy-to-use solution for the upload, management, reporting, monetization and delivery of their videos.

holly-scoop-logo-blueHollyscoop is one of the hottest entertainment news networks on the web, providing celebrity news, fashion, and gossip to readers. Updated around the clock, Hollyscoop brings readers from around the world fresh content daily to 220 countries. Hollyscoop creates an interactive experience where readers connect with the ultimate entertainment industry insiders.

Hollyscoop is utilizing Mirror Image’s MMP and Global Content Caching solutions, leveraging the company’s global Content Access Point® (CAP) network to reliably deliver streaming media content to users around the world, regardless of location or Web traffic fluctuations.

The Media Management Platform service allows companies to easily integrate and monetize video content on their websites. MMP is an end-to-end brandable video solution that covers everything from ingestion, transcoding, media and meta data storage, player templates, advertising integration, video delivery, reporting and analytics.

“Mirror Image ensures that our site loads as quickly as possible and helps control traffic influxes to the site. In the world of entertainment, every second counts to build audiences,” said Raymond Attipa, CEO at Hollyscoop. “We have eight million pages views monthly, 60 new articles daily and 25,000 stories already on the site. Mirror Image and MMP is a large part of our success in delivering high def photos and videos to our readers 24 hours a day.”

“Hollyscoop is working aggressively to become a top contender in the world of celebrity news, and Mirror Image is pleased to provide them with a robust solution for managing their digital media,” said Gustav Vik, President and CEO with Mirror Image Internet. “With interest in entertainment news on the rise, we look forward to Hollyscoop’s continued success and to expanding our relationship as their video delivery needs grow.”

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