Posted by : Randy Cooper in (CDN)

Limelight, Brightcove Getting Closer Together

Over the past few months, I’ve been hearing more talk about Brightcove teaming up with Limelight (LLNW) to enable Limelight to move up the stack and offer more solutions in the video ecosystem. While neither company would comment on the rumor, I’ve since learned that this deal is in fact taking place and that for the past few months, the companies have been working together to put it in place. While details of what the offering will look like are not being discussed, it would make most sense for Brightcove to license a customized white label version of their platform to Limelight, thereby enabling Limelight’s customers to have direct access to the functionality that Brightcove provides.

While some might suggest this does not provide a lot of value as anyone can just go directly to Brigthcove if they need this type of solution, a customized version of the Brightcove system running on Limelight’s network would be beneficial to many customers. It would also give Limelight immediate new offerings at scale like transcoding, professional services support for things like custom player builds and I’d like to think that working together, the data that Brightcove and Limelight already collect could be used to provide customers will a very robust reporting and analytics package. We’ll have to wait to see exactly what the deal looks like when it is announced, but there is a lot of synergy between the two companies and this is a natural progression of where CDNs are headed.

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