Like many other companies in the online video management space, Unicorn Media Inc. has chosen Akamai Technologies Inc. (Nasdaq: AKAM) as its preferred provider of content delivery network (CDN) services.
Unicorn Media’s selection might not be that surprising, given the number of online video platforms that are now riding Akamai’s rails. Over the past several months, VMIX Media Inc., Kit Digital, Ooyala Inc., and Delve Networks have all announced partnerships to make Akamai their preferred CDN.
And given the fact that UMedia has just started bringing in its own revenues, the news that the company is driving incremental traffic to Akamai as a channel partner probably isn’t that exciting.
All of this is true… However, Unicorn Media CEO Bill Rinehart was one of the founders of Akamai archrival Limelight Networks Inc. (Nasdaq: LLNW).
The move is notable in part because when Unicorn Media first launched, back in early 2008, it used Limelight as its default CDN. So why make the switch to Akamai?
Rinehart says Unicorn Media was impressed by how knowledgeable the folks at Akamai were about creating partnerships, particularly in the video management and distribution space.
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