Posted by : Randy Cooper in (CDN)

Abacast Announces Ad Insertion Service v2.3 for Online Radio With New Revenue Generation Features | SYS-CON CANADA

 

Abacast, Inc., a provider of online radio streaming solutions, has announced today the availability of version 2.3 of its flagship Ad Insertion Service. Responding to the online radio industry need for new revenue sources, Ad Insertion Service (AIS) v2.3 provides new key features focused on increasing online station revenues.

AIS v2.3 (http://www.abacast.com/services/adinsertion) provides support for multiple advertising networks and allows prioritizing based on CPM or sales entity. Broadcasters can maximize their revenue by playing high CPM ads or ads sold by the station first, followed by ads sold by one or more Abacast Ad Network Partners.

“AIS’s ad prioritization feature enables us to now monetize much more of our inventory,” said Dawn ‘Luna’ Brunke, Online Content Director at Three Eagles Lincoln. “Management and tracking of inventory has allowed us to better serve our clients.”

The new inventory forecasting features include real-time graphs of available vs. sold inventory projected into the future based on audience history. Stations are alerted in advance when ad sales are not meeting expectations, enabling them to engage with Abacast Ad Network partners to sell unsold inventory.

AIS version 2.3 also adds support for Spacial Audio’s SAM Broadcaster platform. AIS can be used as the ad management and reporting tool on top of SAM, providing industry leading inventory monetization tools and 3rd party Ad Network Providers to that platform.

 

Abacast Announces Ad Insertion Service v2.3 for Online Radio With New Revenue Generation Features | SYS-CON CANADA

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