Posted by : Randy Cooper in (CDN)

Asankya Offers Seven Things to Consider in Cloud Applications

Company looks to solve the issues that existing solutions haven’t been able to break down the barriers of broad cloud application adoption

ATLANTA, December 9, 2009 –It can be difficult for any organization to fully understand how cloud-based applications and services will work within their particular environment. Vendors riding the hype declare every solution to be suitable for cloud technology, and industry pundits run the gamut from declaring it the best thing since sliced bread, to the technology not being ready for prime time. Evaluating the economics and benefits of the technology requires a measured approach and an understanding of how the cloud is solving real network problems today.

For companies still contemplating whether they should make such a move to the cloud, experts at Asankya say to consider these following seven issues for a better understanding of the technology’s true value:

1. Throughput – Today’s dynamic and collaborative applications are placing heavy strains on the network. It is important to find a way to addresses throughput limitations and variability. The biggest issues facing Internet application throughput are protocol inefficiencies, delay, network congestion and middle-mile bottlenecks. Using an Application Delivery Network that can solve all of these issues will ensure that performance is great for all users not just the ones near to where the application is hosted.

2. Security – To most effectively leverage computing in the cloud, your data needs to be transferred into the cloud also. Encrypting the data sessions is necessary to maintain security and privacy over the network, and some data should also be encrypted while at rest. Networking techniques are available that split encrypted traffic over multiple pathways ensuring if any one pathway is compromised the data remains unreadable.

3. Availability – Similar issues that plague performance can also adversely affect reliability and availability because of poor connection quality, variability in throughput and latency. Employing a cloud-based solution with a network optimization technology tailored to your company’s needs will ensure critical data and applications will be available when you need it.

4. Scalability – Use as little or as much as you want. A move to the cloud means that you don’t have to overprovision to ensure that you’ll have the computing power you think you may need in the future. Additional space or bandwidth should be readily available as your business expands.

5. User Consistency/Reach – Cloud providers host their services in a small number of locations. This means that users will have differing performance levels based upon their proximity to where the service is hosted. When considering the cloud you need to take into account where the application is hosted, where users will be access to service, and how performance will vary for these users. Network optimization solutions exist that can solve this problem and should be considered if users are reporting poor or inconsistent performance.

6. Pay-as-you-go Pricing– Clearly one of the big benefits of the cloud is paying for applications and services only as you need them. Different providers will price at different levels of granularity. Understanding these models and how they affect total application cost to you is important before getting into a long-term contract. It is important to take into account all costs including any capital expenditures on equipment that are necessary to effectively utilize the cloud services. Even infrastructure components like routers, firewalls, and accelerators, should have pay-as-you-go pricing.

7. Overall ROI – A move to the cloud can help companies avoid the cost of application infrastructure build-out, reducing the need to invest in equipment, power and human management. These needs should be balanced against the impact on employee productivity, application performance, consistency and availability. Finding a way to decrease application operating costs while maintaining employee productivity is the real ROI win of the cloud.

"These simple criteria are a valuable guide to companies that are evaluating a move to the cloud but have been reticent to act due to the noise coming from vendors and analysts across the industry," said Asankya CEO and co-founder, Scott Ryan. "Asankya does not build cloud applications and services. Instead we are focused on making the cloud more useful for companies by solving issues with the network that connect users to the cloud. Issues with network protocols, Inter-ISP handoffs, and default route congestion, no longer need to be a problem. With our breakthrough technology, Asankya is delivering significant improvements in application throughput effectively removing the barriers to adoption of cloud computing. By addressing key network issues, we’re making the cloud accessible and effective for any company.”

Asankya has built an Application Enabling Network, consisting of strategically located network nodes on major Internet backbone providers, enabling applications to work around congestion and bottlenecks in the Internet. Asankya’s RAPIDnet service provides large performance improvements for Internet applications, enabling corporations, SaaS providers and government entities to deploy interactive cloud applications and data services over the Internet without the need to utilize expensive private dedicated networks or build out multiple data centers to support users worldwide.

RAPIDnet is the only application delivery service that optimizes bi-directional traffic (uploads and downloads), accelerates encrypted traffic (IPSec and SSL) and while maintaining complete application independence. The RAPID Protocol, the cornerstone of Asankya’s RAPIDnet, is a breakthrough parallel networking technology that works on top of the Internet Protocol (IP) and is fully standards compliant. The RAPID Protocol solves transport inefficiencies inherent in TCP, and increases aggregate throughput across the Internet by using multiple available pathways. The protocol research was initially funded by the National Science Foundation, developed at the Georgia Institute of Technology and first deployed by the U.S. Intelligence Community.

About Asankya (

Asankya is the cloud acceleration service for high performance Internet-based applications. The company’s RAPIDnet Application Enabling Network is utilized by leading SaaS companies, cloud storage providers, internal enterprise cloud users, and key government entities. Asankya is venture-backed by Veritas Venture Partners, In-Q-Tel, Seraph Group, Georgia Research Alliance and Ridgewood Advisors. Asankya is headquartered in Atlanta, Georgia.


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