Posted by : Randy Cooper in (CDN)
Service Providers Gain Best Practices for Launching Their Own Content Delivery Networks as They Launch “Open Play” Services, Take Back Control of the Network
GRONINGEN, Netherlands–(BUSINESS WIRE)–Consumer demand for service providers to deliver content to any device, at any time and in any location is growing more prevalent each year. Consumers are gaining additional control over how they access content, whether it’s through personal computers, mobile devices or set-top boxes, challenging service providers’ traditional walled garden offerings and threatening their position in the content delivery value chain.
“All service providers need to do is follow the eyeballs”
Jet Stream BV, the leading provider of content delivery network (CDN) solutions, has outlined key strategies for service providers to launch their own three screens CDNs to support this rapidly-growing need. By deploying their own CDNs, service providers have a platform to upsell premium services to subscribers, helping them differentiate their offerings from competitors, as well as monetize the distribution of online media and over-the-top content. On-net CDNs also permit service providers to offload traffic, allowing them to manage large amounts of content, and supply advanced wholesale hosting and delivery services to content owners.
“All service providers need to do is follow the eyeballs,” said Stef van der Ziel, Jet Stream CEO. “Thanks to the Internet, consumers are revolutionizing the way they access content, and content owners and advertisers are following their lead. Service providers don’t want to be left behind; they want a portion of the content distribution opportunity. To do this, service providers must evolve from triple play services to ‘open play’ platforms that deliver content to all three screens."
Jet Stream provides five key points service providers must consider to stay relevant in the CDN value chain, monetize the delivery of content and avoid becoming obsolete in today’s content distribution business.
- Embrace OTT – Instead of viewing over-the-top (OTT) video as a threat to traditional, walled garden services, service providers must leverage the OTT opportunity, offering premium OTT services through their networks. By supporting OTT offerings, service providers can guarantee to content owners a high level of service quality and lower distribution costs, while at the same time monetize the delivery of OTT content.
- Support mobile content – Service providers must support the growing amount of content delivered to mobile devices. “Micro-edge” CDNs deployed at the outer edges of a network ensure delivery of content to mobile devices. Micro-edge CDNs don’t rely on the large amount of appliances and other hardware needed to support traditional CDNs, requiring only a small amount of space at a cell tower site or other “edge” locations for delivery of content to mobile devices.
- Go local – Most content accessed by consumers is produced locally. An on-net CDN enables service providers to deploy regional and local distribution hubs to deliver local and global content.
- Control network logistics – Instead of relying on a centralized hub for delivering content, service providers can deploy on-net CDNs at regional or local hub sites. Through this approach, service providers can guarantee a high level of quality for content sent through their networks.
- Stay flexible – When they launch their own CDNs, service providers must avoid using rigid, appliance-based CDN infrastructure. An open, software-based CDN platform can start small, be scaled to meet future growth needs and rapidly meet future requirements.
VideoExchange, Jet Stream’s solution for supporting the three screens CDN, is a software-based platform for rapidly and cost-effectively launching a CDN. VideoExchange allows service providers to avoid lock-in to a single, appliance-based CDN architecture, which requires a time-consuming, expensive and vendor controlled approach for launching a CDN. VideoExchange eliminates the need for caching or DNS servers, instead providing an optimized platform that replicates content for delivery across a CDN. VideoExchange also supports on-net or micro-edge CDNs deployed closer to the network edge. More on VideoExchange is available at http://www.vdo-x.net.
Jet Stream has developed a white paper, titled “Telco CDN strategy 2010,” outlining how service providers can launch their own three screens CDN strategy and participate in the content delivery value chain. The white paper is set for release in conjunction with the IBC Show, Sept. 9-14 in Amsterdam. Requests for the white paper can be made to email@example.com.
About Jet Stream
Jet Stream is the expert in the CDN industry. In business since 2002, the company helps its telco customers save money by offloading traffic, monetize CDN services and accelerate premium Web, mobile, IPTV and OTT content.
Jet Stream develops next generation CDN technologies. The company’s cutting-edge software is cost-effective and quick to deploy when compared to more expensive and inflexible hardware, DNS and caching-based CDN solutions.
Jet Stream is a privately owned and fast-growing vision leader. The company has been profitable since the start and has deployed more than 25 CDNs, with a record of 12 CDN deployments in the past year.
More on Jet Stream is available at http://www.jet-stream.nl.
VisiTech PR for Jet Stream
Michael Hopkins, 303-752-3552 ext. 230