Posted by : Randy Cooper in (CDN)
LONDON, Sep 08, 2010 (BUSINESS WIRE) —
Level 3 Communications, Inc. (NASDAQ: LVLT | PowerRating) will demonstrate online 3D technology which will allow the user to customize their smooth streaming 3D, high-definition (HD) viewing experience with multi-camera angle options. The demonstration will take place at the Microsoft Corp. stand during IBC from Sept. 10 to 14 in the Topaz Lounge at RAI Amsterdam.
Leveraging its Internet Broadcast services, Level 3 will capture and encode live content into Microsoft Internet Information Services (IIS) Smooth Streaming format, similar to its demonstration at NAB in April. For this demonstration, however, multiple camera angles will be encoded into 3D, allowing the viewer to personally tailor their viewing experience.
The demonstration is made possible by using NVIDIA 3D Vision technology, a combination of Graphics Processor Units (GPU), specialized 3D glasses, software, and certified displays and projectors that deliver an immersive 3D experience via PC or workstation. By enabling this new technology, users can now enjoy 3D video streaming in HD to their browser.
"This demonstration is a great example of how partners are utilizing Microsoft’s media platform to provide end-to-end solutions for deploying innovative technologies like 3D," said David Sayed, senior product manager for Silverlight at Microsoft. "Our ability to provide these solutions is further strengthened by Level 3′s unique ability to support content delivery from creation to consumption."
Once encoded, the multiple camera angle feeds will be delivered via Level 3′s content delivery network (CDN) over the Internet into Silverlight where it can be viewed on a 3D-enabled PC using active-shutter glasses. From there, the user can choose the camera angle they want to appear largest on the screen. At any given point, they can switch between the available 3D angles, allowing the user to create their own unique viewing experience.
"Through our work with Microsoft, Level 3 is able to help create a level of customization for the viewer that is not currently available via traditional broadcast — even the new 3DTV broadcasts," said Mark Taylor, vice president of Content and Media at Level 3. "As content owners explore ways to expand the reach of their 3D content, this kind of technology represents a real step forward in terms of the possibilities for delivery across multiple platforms."
This demonstration represents the latest in a series of collaborations between Microsoft and Level 3 designed to foster innovation in content delivery. For more information on Level 3′s work with Microsoft, visit www.level3delivers.com/tags/microsoft